Former Apple CEO John Sculley To Unveil Obi Phone Brand in India

John Sculley who used be CEO of Apple will be launching his new Obi phone brand funded by Singapore based firm, Inflexiopoint. The phones will be released in April and their range will be part of smartphones and feature phones priced under INR 12000 (USD 200).

john-sculley

Obi will compete with other manufacturers in the region, including premium phone manufactures, Apple and Samsung. Inflexiopoint will be investing 20 million dollars into this venture and the money will be used for setting up a design center, supply chain, sales as-well-as marketing network. The company aims to grow the business to  USD 1 billion in two years.

The company will be appointing Ajay Sharma to lead the mobile division who used to be part of Micromax. The phone will be made in China and shipped to Indian retailers.

Via economictimes


Posted on March 15 2014. Tagged with Tags:,

About the Author

Saumya Reddy is a reporter of mytechpartner. She has been in the mobile industry for more than seven years, in one capacity or another. She always had a passion for technology as a whole but smart phones will always hold a special place in her heart.